Bad Boy Mowers
A Piece Of Our History

2005

We just started hitting our stride! With a complete mower line-up, and our first catalog, we hit the turf running.

Bad Boy Mowers 2005 Catalog

We started with innovation and we’re sticking to it. Even after 15 years, our patented Swing-Away® design is the centerpiece of our commercial zero turn mowers. It’s opened the door to our bringing more innovation to the zero turn market — in far less time — than any other manufacturer.

With our manufacturing facilities expanding and new dealers taking stock, 2005 was the year we kicked off marketing our vision. A NASCAR sponsorship at Texas Motor Speedway gave us our first national exposure, and set us on a path to making everywhere — Bad Boy Country.

Bad Boy Mowers 2005 Catalog
Bad Boy Mowers 2005 Catalog

Bad Boy Mowers
A Piece Of Our History

2006

The ZT was introduced as our first home owner quality mower and has become our biggest hit, year-in and year-out.

Bad Boy Mowers 2006 Catalog

We moved into a new 100,000 sq. ft. facility to handle our rapid growth. We also moved in our first high-tech manufacturing equipment — a Trumpf laser cutter and robotic welder. It furthered our commitment to building everything possible in house and in the USA. It was a big leap forward, and we haven’t looked back since.

Our first marketing began with NASCAR sponsorships teaming up with the Bill Davis Racing Team and driver Mike Skinner. At Talladega, we got almost constant coverage running in the front of the pack, even dominating TV time when our car was sent crashing in the mid field! We also met up with Monster Garage TV personality Brett 'Big Schwag' Wagner, and he’s been the booming voice of Bad Boy ever since!

Bad Boy Mowers 2006 Catalog
Bad Boy Mowers 2006 Catalog

Bad Boy Mowers
A Piece Of Our History

2007

Just five short years in and we’re growing faster than we can meet demand.

Bad Boy Mowers 2006 Catalog

Quickly adding manufacturing capability, we installed multiple lasers and robotic welders. Our emphasis on manufacturing capabilities is equaled only by our emphasis on innovation and building better mowers.

For the Lawn & Garden show, we built a custom ‘Monster Garage’edition dragster mower with the crew from the hit TV show. Built behind closed curtains at the event, the mower was unveiled to thousands of people. Firing it up for the first time, the roar of the flame-throwing engine not only got the crowd’s attention, but a little unwanted attention from the fire marshal, as well. Lesson learned!

Bad Boy Mowers 2006 Catalog
Bad Boy Mowers 2006 Catalog

Bad Boy Mowers
A Piece Of Our History

2008

Saw our growth multiply rapidly. We added over 300,000 sq. ft. and over 45 acres, more than doubling our manufacturing footprint.

Bad Boy Mowers 2012 Catalog

With the addition of several new laser cutters, robot welders and benders, the sheer quantity of parts—cut, bent and welded — required a brand new paint system. Our new powder-paint system — one of the most advanced anywhere — was instrumental in our ability to keep up with the doubling of our sales during this year of incredible growth.

Now stretching across three manufacturing and warehouse facilities, we were able to keep up a record number of mower shipments to a record number of dealers across the country.

Bad Boy Mowers 2012 Catalog
Bad Boy Mowers 2012 Catalog

Bad Boy Mowers
A Piece Of Our History

2009

2009 showcased our huge growth, our expanding product lineup and our facilities to match.

Bad Boy Mowers 2012 Catalog

Bad Boy Mowers 2012 Catalog

An exciting year shaped up for us beginning with the search for our Bad Boy spokesperson. Kelly was the stand-out favorite, representing Bad Boy Mowers for the next seven years, across the country at dealer’s locations and in our television advertising.

A HUGE opportunity came our way when Willie Nelson suggested a Bad Boy/Bad Girl Mower Race in his town of Luck, Texas, for a new music video he was working on. Willie brought in a few of his friends—Jessica Simpson, Woody Harrelson, Ray Price, Luke and Owen Wilson, Dan Rather and a host of others to participate—and we supplied the mowers. Featured everywhere from E-News to CMT, it proved to be an incredible opportunity to associate the Bad Boy Mower brand to some of the biggest names in the entertainment business. It was an honor to work with Willie and his crew—and even better to have some of our new friends as Bad Boy Mower owners! Check out the video on our website at www.badboymowers.com!

Bad Boy Mowers 2012 Catalog

Bad Boy Mowers
A Piece Of Our History

2010

We put the industry on it’s ear, introducing the MZ, and bringing commercial-grade build construction to the residential zero-turn market for under $3,000.

Bad Boy Mowers 2010 Catalog

The dedication and determination of every employee to build the very best mower for the best price has been with us from the beginning. It’s a legacy and work ethic that’s built right into the folks around here that bleed Bad Boy orange. At our core is the same great team of people that have been with Bad Boy Mowers since our very first mower, and we couldn’t wait to introduce many of them to you in our 2010 catalog. Expanding our company family from the first 20 to now over 700, more than ever, we’re committed to building the best mower for the best value around.

Bad Boy Mowers 2010 Catalog
Bad Boy Mowers 2010 Catalog
Bad Boy Mowers 2010 Catalog
Bad Boy Mowers 2010 Catalog

Bad Boy Mowers
A Piece Of Our History

2011

We introduced the Outlaw for the first time and it became an instant classic addition to the Bad Boy Mower line up.

Bad Boy Mowers 2011 Catalog

Our five-point advantage in delivering more strength, access, power, durability and comfort has been the foundation of our promise to customers. And we’ve delivered them all at a far superior price than comparable zero-turn mowers. More mower for a better value!

This was a year of ‘firsts’ for Bad Boy. From sponsoring the PBR and #1 Ranked Bullrider Austin Meier to adding Zac Brown to our stable of country music artists and owners. We weren’t just building better mowers, we were building our brand name with world-class owners and spokesmen.

Bad Boy Mowers 2011 Catalog
Bad Boy Mowers 2011 Catalog

Bad Boy Mowers
A Piece Of Our History

2012

The ArmorTek5 deck was introduced, setting a new standard for cut quality and deck durability.

Bad Boy Mowers 2012 Catalog

Just ten years old and we took our first look back. It still amazes us to see the growth of Bad Boy Mowers. But it’s even more amazing to see how far we’ve advanced the zero-turn mower industry with our patented innovations and improvements.

The ArmorTek5 deck raised the standards for cut quality from front to chute. Its variable front plate allows for different grass varieties. An improved baffling system for handling huge volumes of grass and ensuring more velocity for cleaner blade cut also disperses more evenly at discharge. It was a big step forward in decks, and it’s only on a Bad Boy.

Bad Boy Mowers 2012 Catalog
Bad Boy Mowers 2012 Catalog

Bad Boy Mowers
A Piece Of Our History

2013

We began our push into social media marketing, registering 6,500 likes to our Facebook page. Today, there are over 80,000!

Bad Boy Mowers 2013 Catalog

World-class automation allowed us to bring even more manufacturing expertise in house. We continue to build everything right here in America. It’s our continuing promise to deliver the best mower available, made right here in America.

Growth in 2013 was nothing short of amazing. Our mowers were featured hard at work on SeaWorld and Busch Gardens properties. We moved our annual dealer meeting because of our explosive growth to Branson, Missouri, the first outside of our hometown of Batesville, Arkansas. It’s a great time to celebrate our dealer’s success. Merle Haggard performed and set us on course for our biggest year yet.

Bad Boy Mowers 2013 Catalog
Bad Boy Mowers 2013 Catalog

Bad Boy Mowers
A Piece Of Our History

2014

The strength of Bad Boy comes from within. It’s a reflection of who we are, with the determination to build the best mower on the planet.

Bad Boy Mowers 2010 Catalog

Tucked away in the Ozark Mountains, we believe the best things are still made in America. Every one that works here takes pride in their contribution to building a better mower. From our front office to our shipping department and every place in between, our strength truly does come from within each and every one of us here at Bad Boy Mowers.

We brought on-line an all-new, automated 100,000 sq. ft. parts department. Our very own trucking department grew from one 5th wheel trailer to 23 tractors and 50 trailers. We even design and build our well-known ‘Willie’ trailers ourselves so that we can roll our mowers right on — and right off — ready to cut.

Bad Boy Mowers 2010 Catalog
Bad Boy Mowers 2010 Catalog

Bad Boy Mowers
A Piece Of Our History

2015

The Outlaw line-up was completely upgraded with new innovations from top to bottom.

Bad Boy Mowers 2015 Catalog

Our research and development team took the already industry-leading Outlaw class mowers to a completely new level for zero-turn mowers. The result was a revolutionary success in performance, aesthetics and ergonomics. We introduced more features in this one model than all of our mowers since our beginning.

We continued as the official mower of beautiful SeaWorld® and Busch Gardens® parks. Outlaw country legends Willie Nelson and Merle Haggard both have performed for our expanding dealer base at our annual dealer meetings. It’s a time we all get together in order to build a stronger dealer network for you.

Bad Boy Mowers 2015 Catalog
Bad Boy Mowers 2015 Catalog

Bad Boy Mowers
A Piece Of Our History

2016

We launched the revolutionary Maverick and created a whole new yardstick for comfort, cut and value.

Bad Boy Mowers 2016 Catalog

We once again proved to be the innovation leader in the zero-turn mower industry with the Maverick by engineering our patented EZ-Ride® System into an integrated drive-train mower. Never before had a ride this comfortable been available on a mower for less than $6000. It’s another first and an example of our promise to never, ever stop leading.

Our second — and even more advanced — powder-coat system and additional manufacturing space were added in an effort to keep up with the demand for our mowers. Even with our growth, we never forget that it all comes back to the basics of building on strength, power and performance.

Bad Boy Mowers 2016 Catalog
Bad Boy Mowers 2016 Catalog
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