The Kansas City Chiefs and American lawn mower manufacturer Bad Boy Mowers have announced a multi-year marketing partnership beginning with the 2016 football season.
As part of the agreement, Bad Boy Mowers will be the presenting partner for one home game per season each year of the agreement and will boast a unique digital campaign designed to bring awareness of the Bad Boy Mowers brand to Chiefs fans across the region, country and world. In addition, Bad Boy Mowers will have an activation space as part of the Ford Fan Experience outside Arrowhead Stadium on every game day with the ability to showcase their business.
"Partnering with the Chiefs is an easy decision for me, since I consider myself one of their greatest fans and have been for most of my life," said Phil Pulley, Owner of Bad Boy Mowers. "This partnership will present millions of people an opportunity to learn more about our mowers and the Bad Boy Mowers brand. It's a great association with a great organization."
"We're extremely excited about our marketing partnership with the Kansas City Chiefs organization for the upcoming year," said Lennie Foree, Director of Marketing for Bad Boy Mowers. "We think it's a natural fit since our mowers hit the field hard, fast and tough – not unlike the Chiefs."
"Bad Boy Mowers is an innovative company focused on delivering reliable, powerful and durable products in the commercial and residential lawn mower market," Chiefs Vice President of Business Development Tyler Epp said. "We are proud of the hard work that the men and women of Bad Boy Mowers are doing right in the heart of Chiefs Kingdom and we look forward to a strong relationship between our two organizations moving forward."
Since Bad Boy Mowers' first mower was made, the company's goal has been the same: Build a better mower for a better value. It's been the dogged pursuit of that vision that has firmly established Bad Boy's reputation for reliability, power and durability. From the patented Swing-Away design, EZ-Ride, Armor-Tek 5 Deck and Steer-Tek advantages to the legendary build strength, Bad Boy's innovation, attention to quality and value has rapidly earned respect throughout the power equipment industry. With our unique 5-Point Advantage, every Bad Boy mower is designed to be easy to operate, easy to maintain, and last for years with its ruggedness, power and reliability.
Each and every employee, from the front desk to the back office has made Bad Boy Mowers the fastest growing zero-turn mower manufacturer in the country. Every mower is built by skilled craftsmen utilizing the latest manufacturing equipment in the heart of the Ozark Mountains in Arkansas.
Founded as the Dallas Texans in 1960 as a charter member of the American Football League (AFL) by sports pioneer Lamar Hunt, the franchise moved to Kansas City in 1963 and became known as the Kansas City Chiefs and currently competes in the West Division of the American Football Conference (AFC) in the National Football League (NFL).
Under the guidance of the Hunt Family and the leadership of Chairman and CEO Clark Hunt, the mission of the Kansas City Chiefs is to Win with Character, Unite our Community, Inspire our Fans and Honor Tradition.
Bad Boy Mowers is proud to add the Kansas City Chiefs to its list of partnerships. Other Bad Boy Mowers partners include: the St. Louis Cardinals, SeaWorld & Busch Gardens, Lucas Oil Late Model Dirt Series, Professional Bull Riders (PBR), plus Country Music Stars like Willie Nelson and Sports Stars such as Ian Kinsler. Check out our Friends of Bad Boy Mowers page to learn more about the organizations and people we proudly call our friends, and be sure to Like Us On Facebook to keep up with all the exciting upcoming Bad Boy Mowers News & Announcements.