Bad Boy Mowers attended the Green Industry Expo in Louisville last month. It's the largest expo in our industry, with 500,000 square feet of indoor exhibit space and a 19 acre outdoor demonstration area. Thousands of people came from all over the country to walk through the Kentucky Exposition Center and they were sure to stop by our booth.
This year we came to the show with a whole new look. Our brand new booth is 2,400 square feet of All-American muscle. It has 10 large flat screens, so no matter where you look you're being educated and entertained. We also added 6 iPads which help to guide each customer through which mower would be best for them and they can even look up the closest dealer. We came up with unique ways to display our mowers so you can truly see what each line has to offer. From putting them on tall towers, to suspending them on ramps, to even dissecting one and putting each piece sequentially down the middle. We also had our Bad Boy Girl, Kelly, there to sign her new poster and take pictures with fans!
Among our 2014 lineup, we featured our all new ZT Elite. It has many features that makes it a leader in the industry. We were excited to showcase our products at such an amazing expo. We hope everyone enjoyed the new booth and we can't wait to see you again next year!